Building and Strengthening the Structure of Your Small Business

  • March 30, 2019

The product is an invaluable tool for small business owners and self-employed professionals. The purpose of the funnel is to move slowly down to products and services of incrementally higher price points. Funnels in general are wide at the top, narrow at the bottom and the same holds true for business product funnel. The product’s funnel is usually constructed as follows: At the top – the widest part – are your offerings. (For example, this 30 page report is valued at $ 47.) Free Offerings or Hooks include:

A Free Report
White Papers
Teleseminars or Teleclasses
Mini e-courses delivered in segments for a certain number of days or weeks
An Audio
A free chapter of your book
A Signature talk is displayed on a live event at you. In exchange for their email addresses, offer to the MP3 recordings of the event they attended.
A Free 20 minute consult with you
A free subscription to your Ezine should Though most Ezines are high-content and valuable in their own right, offering an ezine as the best offering clickfunnels pricing discount.

The goal is to bring in as many people as possible at the top. Then through your keep-in-touch strategies like your Ezine or Tip of the Week email, your prospects will grow to know, like and trust you and hopefully move down through the next parts of the funnel. The range of your price points after the free level of your offerings. The following examples will be based on a price point of $ 5,000 at the very bottom of the funnel. After the free offerings, as the funnel narrows, there will be offers of lower price points. The next range could be $ 10- $ 197 The products can be one-time purchase products, for example, a teleclass series on a specific subject area or an Ebook. Or, there are continuity products in this price range, such as monthly membership programs. For example, many “Silver Level” membership programs are priced at $ 47 / month.

The only thing to remember here is that the level is so high that it will dissolve from the future. Then as the funnel narrows even more, The prices here could range from $ 197- $ 997 On this level, a 90-day coaching program or a Home Study Course. At the very narrowest part of the funnel – with price points from $ 1,000 to $ 5,000 – could be offered such as a day-long consultation with you for $ 5,000, a live multi-day event or a 6-month coaching program. Of course, depending on your expertise and the perceived value of your work, much more.

Not everyone who comes into the top of your funnel will stay on with you and buy more of what you have to offer. A percentage of these customers will continue on the narrow part of the funnel which is where you offer high priced products and services. Of course, not everyone will have come in the free or low price point. You may have reached your destination There are also people who can buy too much or all of them at the same time. So, you might also want to offer all your products bundled together at a lower price point than the value of each individual product added together.

Recommended Exercise: Draw your funnel If this is a new concept to you, determine what will be the customers and clients in your funnel. Have the least two at the top of the funnel, no more than four If possible, offer them in different media (e.g. audio or print) and think of different outcomes. Examples of this may be: virally through your email signature with a link to your free offer; live at a talk you give or through a direct mail campaign such as postcards which will have a call-to-action and list your URL or toll-free number. Do not forget to assign them a perceived value Then look at the lower price point products to get started in the next level of your funnel. Remember not to jump from free to high-end.


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